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Antunes, Joaquim and Rita, Paulo
O marketing relacional como novo paradigma
:
uma análise conceptual
.
Rev. Portuguesa e Brasileira de Gestão
, Abr 2008, vol.7, no.2, p.36-46. ISSN 1645-4464
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Antunes, Joaquim and Rita, Paulo
O marketing relacional e a fidelização de clientes - Estudo aplicado ao termalismo português
.
Economia Global e Gestão
, Ago 2007, vol.12, no.2, p.109-132. ISSN 0873-7444
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