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Lobo, Paula and Ferreira, Ivone
A publicidade com o argumento na origem. Uma abordagem exploratória das marcas cidade do Porto e Vinho do Porto
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Media & Jornalismo
, Jun 2019, vol.19, no.34, p.181-191. ISSN 2183-5462
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Ferreira, Ivone.
Incursão pelos modelos de análise da imagem publicitária
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Media & Jornalismo
, Jun 2019, vol.19, no.34, p.115-126. ISSN 2183-5462
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Ferreira, Ivone.
Publicidade
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teorias, métodos e práticas - Nota introdutória
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Media & Jornalismo
, Jun 2019, vol.19, no.34, p.9-10. ISSN 2183-5462
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text in portuguese
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