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Pérez, Antonio Sanjuán, Rodríguez, José Juan Videla and Costa, Sandra Martínez Percepción de la publicidad destinada a crear imagen cultural de marca. Los casos de las marcas abanca y gas natural fenosa. OBS*, Dic 2016, vol.10, no.4, p.22-34. ISSN 1646-5954

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Cantarero, Teresa Nozal, Neira, Ana González and Pérez, Antonio Sanjuán The perceived value of videos in newspapers on iPad. OBS*, Jan 2015, vol.9, no.1, p.115-129. ISSN 1646-5954

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