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António, Nuno and Rita, Paulo COVID 19: O catalisador para a transformação digital no sector hoteleiro?. TMStudies, Jun 2021, vol.17, no.2, p.41-46. ISSN 2182-8458

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Antunes, Joaquim and Rita, Paulo O marketing relacional como novo paradigma: uma análise conceptual. Rev. Portuguesa e Brasileira de Gestão, Abr 2008, vol.7, no.2, p.36-46. ISSN 1645-4464

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Antunes, Joaquim and Rita, Paulo O marketing relacional e a fidelização de clientes - Estudo aplicado ao termalismo português. Economia Global e Gestão, Ago 2007, vol.12, no.2, p.109-132. ISSN 0873-7444

· abstract in portuguese | english · text in portuguese

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