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Pérez, Antonio Sanjuán, Rodríguez, José Juan Videla and Costa, Sandra Martínez Percepción de la publicidad destinada a crear imagen cultural de marca. Los casos de las marcas abanca y gas natural fenosa. OBS*, Dic 2016, vol.10, no.4, p.22-34. ISSN 1646-5954

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Torre, Manuel García, Rodríguez, José Juan Videla and Barro, María Josefa Formoso Distribución de contenidos en movilidad: El caso de los operadores generalistas españoles. OBS*, Abr 2016, vol.10, no.2, p.151-161. ISSN 1646-5954

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