FERREIRA, José Genival Bezerra. The Higher Education Teacher and the New Challenges of Teaching in the Context of Digital Technologies: A Socio-Cognitive Approach. []. , 129, pp.177-202.   31--2022. ISSN 2182-7435.  https://doi.org/10.4000/rccs.14048.

This article aims to analyze the metaphorical meanings that higher education teachers have attributed to digital technologies in the context of the COVID-19 pandemic. Our qualitative research is a phenomenological study using reports produced by faculty members from nine public universities in the North/Northeast of Brazil on the Google Forms platform as an instrument for the generation of data. The study assumes a socio-cognitive view of language, focused on the theoretical contribution of Cognitive Linguistics, with a conceptual metaphor approach, directed at corpus and discourse. Using the target-domain method to identify metaphors based on the corpus, those with a negative nature, such as exclusion and despair, stand out more frequently.

: Brazil; digital technologies; higher education; metaphor; teaching; university education.

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