Abstract

FELICIA, Luísa  and  PERES, Paula. (The Impact of TikTok on the Viralization of the Entertainment Industry - The Netflix´s Series Case). JDMI [online]. 2023, vol.6, n.14, pp.52-70.  Epub July 30, 2023. ISSN 2184-3120.  https://doi.org/10.34624/jdmi.v6i14.32159.

The Internet and social media have completely transformed today's society and world by providing quick and easy access to large amounts of information. This increasingly translates into opportunities to raise awareness, requiring adaptability from various industries and sectors. Naturally, the Entertainment Industry is no exception to the rule, and the method of consumption and reach of content within the area has been changing. With the present article, it is explored to what extent the social network TikTok contributes to the viralization process of series from the streaming platform Netflix. A survey of the State of the Art was carried out, to gather and consolidate information and in a later stage a research methodology of quantitative nature was adopted, through the completion of an online questionnaire. The results obtained allowed answering the proposed objectives, being possible to conclude that TikTok effectively asserts itself as a social media with a notorious, important and positive role in promoting the current entertainment industry, particularly with regard to series from the Netflix streaming platform.

Keywords : TikTok; Social Media; Globalization; Entertainment Industry; Netflix..

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