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Finisterra - Revista Portuguesa de Geografia
Print version ISSN 0430-5027
Abstract
CASELLAS, Antònia; JUTGLA, Esteve Dot and PALLARES-BARBERA, Montserrat. Image creation, visibility and tourism: Growth strategies for the future?. Finisterra [online]. 2010, n.90, pp.153-172. ISSN 0430-5027.
The aim of this paper is to analyse how Barcelonas economic growth since the 1990s has been based on the production of advanced services, in which image creation and tourism have played a key role. In this context, we emphasise the role played by macro-events, such as the 1992 Olympic Games, which have brought about important changes to Barcelonas economic model, and we highlight the importance of public-private partnerships and strategic planning. Additionally, we analyse the economic impact of tourism upon the city in the period 1990-2010, and we conclude with some reflections on the implications upon public space entailed by this growth strategy.
Keywords : Barcelona; tourism; economic development; public space; marketing.