Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Similars in SciELO
Share
Revista de Gestão dos Países de Língua Portuguesa
Print version ISSN 1645-4464
Abstract
FERASSO, Marcos and GIMENEZ, Fernando. Technological strategy to Brazilian biotechs: Managing business in risky and highly competitive sectors. Rev. Portuguesa e Brasileira de Gestão [online]. 2015, vol.14, n.2, pp.28-37. ISSN 1645-4464.
This essay discusses the importance of technological strategies and how biotechs in Brazil need to make use of strategy and technology for the successful conduct of their business. Based on a recent overview of Brazilian biotechnology industry, we expose the weaknesses of biotechnology-based companies’ management, proposing at the end key issues for managing biotechs particularly with regard to coordination of internal resources of the firm and identifying potential markets for the product.
Keywords : Strategy; Technology; Biotechs.