Abstract

MENDEZ-MURO, Sandra. Approach to an Emotion Analysis Methodology in Televised Political Speech. NTQR [online]. 2021, vol.9, pp.372-383.  Epub Dec 21, 2021. ISSN 2184-7770.  https://doi.org/10.36367/ntqr.9.2021.372-383.

In the context of recent research from neurosciences, which present certain limitations for scientific analysis, we propose to discover know a methodology for the analysis of emotions in televised political speech. Firstly, we review the literature on the research methods and techniques currently used in the works on the role of emotions in political discourse in general and, particularly, in the media. Secondly, we propose a descriptive study and qualitative content analysis following the principles of emotional inference, strategies and language triggers proposed by Ungerer. The analysis sample comprises the 13 appearances of the leaders of the five main political parties after knowing the results of the Andalusian regional elections in the special news of the Televisión Española channel 1 on December 2, 2018. Among the main conclusions, we can assert that in the analysis of emotions in political speech there are various methods without a clear trend, as well as the usefulness of the method used in its application to the televised message, given the observation of a wide use of emotional strategies in the speeches of political leaders.

Keywords : Emotion; Neuroscience; Political Speech; Methodologies; Television..

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