Apresentação |
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Artigo |
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| · Strategic communication in contemporary organizations kunsch, Margarida M. Krohling
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| · A conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication Boechat, Anna Carolina; Barreto, Ana Margarida
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| · Integrated reporting stimulates strategic communication of corporate social responsibility?: A marketing perspective analysis based on Maignan, Ferrell and Ferrell’s stakeholder model of corporate social responsibility in marketing Baptista, Nuno
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| · Organizational Communication: the importance of Internal Communication Neiva, Filipa
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| · The Contribution of Strategic Communication towards Retaining Human Resources Meirinhos, Rosa; Barreto, Ana Margarida
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| · The strategic internal communication as an reinforcement of the valorization of people and their levels of engagement in organizations Brandão, Nuno Goulart
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| · Strategic communication: conceptual (im) precisions and possible dimensions in the context of organizations Scrofernenker, Cleusa Maria Andrade; Oliveira, Rosângela Florczak de
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| · “No, you cannot”: The counterpropaganda poster and persuasion strategies in the Portuguese legislative and presidential elections from 2001 to 2016 Belim, Célim; Baptista, Raphaël
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| · Government public relations and national identity building: the open presidencies of Armando Guebuza in Mozambique Neta, Stélia; Gonçalves, Gisela
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| · The American public relations firm hired by Salazar (1951-1962): The debut of the dictatorship in the bidirectional asymmetric model in the post-António Ferro period Ribeiro, Vasco
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| · “Collaborative” strategies between journalists and brand managers in the context of product differentiation: a comparative analysis of three brands in the automotive industry Sobreira, Rosa Maria; Riscado, Paula
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| · Strategic communication?: Notes on professional practice in Brazil based on an analysis of the profile of management practitioners Carramenha, Bruno
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| · The Communication Management of 5 Companies considered The Best to Work in Portugal: The Case of “Facebook” and “Linkedin” Mourão, Rita Monteiro
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| · The relevance of talent management and its incremental impact on organizational strategy: A qualitative study Pereira, Manuel Sousa
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| · Lowsumerism’s impact on advertising strategies: A case study of Green Co. Brazil Souza, Juliana Lopes de Almeida; Guerra, Thaís Martins
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| · Mining reinvents itself: A study on the discursive ethos of Brazilian mining companies Lima, Fábia
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