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Comunicação e Sociedade
Print version ISSN 1645-2089On-line version ISSN 2183-3575

 

Table of contents
Comunicação e Sociedade vol.spe2020  Braga July 2020

 Nota Introdutória
  
 
        · text in Portuguese     · Portuguese ( pdf )
  
 Artigos Temáticos
  
 ·  The importance of personal branding as an element of public relations: an international experience
Molares-Cardoso, Julinda; Aguileta, Carmen López de; Lago, Beatriz Legerén

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  Comparative analysis of corporate communication management between companies and institutions: the Galician case
Costa-Sánchez, Carmen; Túñez-López, José Miguel; Míguez-González, María Isabel

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  Communication and crisis management in Galician companies: study of its evolution in the last two years
Fernández-Souto, Ana Belén; Vázquez-Gestal, Montse; Puentes-Rivera, Iván

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  When the sender is the message: the communication of Marcelo Rebelo de Sousa about the 2017 fires
Toniolo, Bianca Persici; Gonçalves, Gisela

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  The role of public relations professionals in corporate social responsability: some notes from the Portuguese reality
Eiró-Gomes, Mafalda; Raposo, Ana

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  Spanish lobbies listed in the European transparency register
Almansa-Martínez, Ana; Castillero-Ostio, Elizabet

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  Public relations and campaigns about road safety and drug use: efficacy assessment of campaigns in audiovisual media
Esteban, María Pilar Paricio; López, María Puchalt; Almerich, Sandra Femenia

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  Communication at the superior conservatories of music in Andalusia
Haro-Almansa, Rosario; Zummeren-Moreno, Guillermo van

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  Public relations strategies in social media: analysis of campaigns for social change in the education sector in Spain and Portugal
Lozano, Emilia Smolak; Balonas, Sara; Ruão, Teresa

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  The communication role: use of social networking sites in primary health care
Garcia, Andreia; Eiró-Gomes, Mafalda

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  Tourist promotion on Twitter
Altamirano-Benítez, Verónica; Túñez-López, José Miguel; Altamirano-Benítez, María Fabiana

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  
 ·  Public relations in growth hacking strategies in digital communication: the case studies of Wallapop, Westwing and Fotocasa
Coll-Rubio, Patricia; Micó, Josep Lluís

        · abstract in English | Portuguese     · text in Portuguese     · Portuguese ( pdf )
  

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