Nota Introdutória |
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Artigos Temáticos |
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| · The importance of personal branding as an element of public relations: an international experience Molares-Cardoso, Julinda; Aguileta, Carmen López de; Lago, Beatriz Legerén
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| · Comparative analysis of corporate communication management between companies and institutions: the Galician case Costa-Sánchez, Carmen; Túñez-López, José Miguel; Míguez-González, María Isabel
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| · Communication and crisis management in Galician companies: study of its evolution in the last two years Fernández-Souto, Ana Belén; Vázquez-Gestal, Montse; Puentes-Rivera, Iván
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| · When the sender is the message: the communication of Marcelo Rebelo de Sousa about the 2017 fires Toniolo, Bianca Persici; Gonçalves, Gisela
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| · The role of public relations professionals in corporate social responsability: some notes from the Portuguese reality Eiró-Gomes, Mafalda; Raposo, Ana
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| · Spanish lobbies listed in the European transparency register Almansa-Martínez, Ana; Castillero-Ostio, Elizabet
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| · Public relations and campaigns about road safety and drug use: efficacy assessment of campaigns in audiovisual media Esteban, María Pilar Paricio; López, María Puchalt; Almerich, Sandra Femenia
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| · Communication at the superior conservatories of music in Andalusia Haro-Almansa, Rosario; Zummeren-Moreno, Guillermo van
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| · Public relations strategies in social media: analysis of campaigns for social change in the education sector in Spain and Portugal Lozano, Emilia Smolak; Balonas, Sara; Ruão, Teresa
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| · The communication role: use of social networking sites in primary health care Garcia, Andreia; Eiró-Gomes, Mafalda
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| · Tourist promotion on Twitter Altamirano-Benítez, Verónica; Túñez-López, José Miguel; Altamirano-Benítez, María Fabiana
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| · Public relations in growth hacking strategies in digital communication: the case studies of Wallapop, Westwing and Fotocasa Coll-Rubio, Patricia; Micó, Josep Lluís
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