Abstract

ZOUAIN, Deborah; PEREIRA, Airton; SOUZA, Luiz  and  DUARTE, André. Brazilian tourism-inducing destinations: a multiple case study. GOT [online]. 2020, n.20, pp.191-220.  Epub Dec 30, 2020. ISSN 2182-1267.  https://doi.org/10.17127/got/2020.20.009.

The competitiveness of tourist destinations has followed a market logic, and although tourism is a complex phenomenon with relevant cultural and social aspects, its role in the economy of municipalities and even the country is increasingly significant. Considering the economic aspects, and the generation of revenues that impact the national balance of payments, the Ministry of Tourism (Mtur), together with the Getúlio Vargas Foundation (FGV) and the Brazilian Service of Support to Micro and Small Companies (SEBRAE) efforts to conduct a survey in order to diagnose the competitive overview of Brazilian tourist destinations. The results found were presented in the “Competitiveness Study of 65 Destinations Inducing the Development of Regional Tourism”. The aim of this paper is to analyze the effective impact of the results of this study on the Mtur agenda. Thus, a multiple case study was carried out, through which it was proven that the problems detected in the Study were not prioritized, remaining at the same level as the other problems in the country. It was also clear that a solution in line with the Ministry's actions was not structured.

Keywords : public policies; tourism-inducing destinations; tourism; competitiveness..

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