Abstract

SIGILIANO, Daiana  and  BORGES, Gabriela. WandaVison and the Cognitive Processes in the Critical and Creative Production of Brazilian Fandoms on Twitter. JDMI [online]. 2022, vol.5, n.12, pp.24-37.  Epub July 29, 2022. ISSN 2184-3120.  https://doi.org/10.34624/jdmi.v5i12.28861.

This paper intends to analyze the cognitive processes operating on comments published on Twitter on the day WandaVision’s (Disney+, 2021-) two episodes (“Filmed Before a Live Studio Audience” and “Don't Touch That Dial”) were released. To discuss this issue, we used Feuerstein et al.’s (2010) studies about SCM as a lens to analyze content shared by eight Brazilian fan accounts dedicated to the WandaVision universe. Studies conducted since the late 1990s in the scope of televised serialized fiction highlight the process of plot complexification (Mittell, 2015; Jost, 2016). Working from this context, Johnson (2012) argues that popular culture requires greater cognitive effort from the audience. Johnson’s (2012) theoretical approach presents direct dialogue with Feuerstein et al.’s (2014) concept of structural cognitive modifiability (SCM). It is concluded that in addition to reinforcing and deepening the points of the broad fictional universe of Marvel, Brazilian fans establish correlations between the telenovelas and the series, giving new meaning to the plot.

Keywords : Serial Narrative; Cognitive Process; Complex TV; Twitter; Wandavision.

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