Abstract

DANIELSON, Louisa. When the Late Victorian Period and YouTube Meet: A demonstration of digital media literacy. JDMI [online]. 2023, vol.6, n.14, pp.71-83.  Epub July 30, 2023. ISSN 2184-3120.  https://doi.org/10.34624/jdmi.v6i14.32093.

Social media platforms allow media and digital literacy skills to be exercised before the public. Here, digital literacy is defined as a subset of media literacy. To use digital literacy as a subset of media literacy, a user utilizes three divisions of media usage as defined by Hoof and Boell and three spheres of digital literacy as outlined by Ng. Literacy, however, does not imply full social interaction; parasocial behaviors are part of the field. To demonstrate this, the genre of renovation/restoration videos on YouTube will be explored, with a focus on the channel The 2nd Empire Strikes Back.

Keywords : YouTube; Digital Literacy; Media Literacy; Parasocial Behavior; Marshall McLuhan.

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