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Revista de Gestão dos Países de Língua Portuguesa
Print version ISSN 1645-4464
Abstract
DAHL, Stephan; EAGLE, Lynne and SOUZA, Victor. “Olá! Estás a ouvir-me?” An exploration of health information seeking and likely comprehension of Internet-based health information in Portuguese and English. RGPLP [online]. 2017, vol.16, n.3, pp.44-58. ISSN 1645-4464.
This paper focuses on health literacy and readability analysis as a guide for enhancing health information. Based on a selection of Internet-derived health and well-being materials, we show that the information available in both Portuguese and English is at a level likely to be too complex for the general population to understand. We also show a possible formula for adapting enabling the SMOG readability analysis tool so that it can be applied to information written in Portuguese and conclude the paper with a research agenda to help inform practice and policy debate.
Keywords : Health Literacy; SMOG; Readability; Health Information.