GARCIA, Antonio Víctor Martín; PEREZ, Bárbara Mariana Gutiérrez    MARTIN-LUCAS, Judith. Phases of implementation of blended learning in Spanish universities. Study based on segmentation analysis. []. , 34, 1, pp.28-49.   20--2022. ISSN 0871-9187.  https://doi.org/10.21814/rpe.17754.

The main objective of this study is to know and describe the phases of adoption of the training modality called Blended Learning (B-Learning). A survey was applied to 980 professors from public universities throughout the Spanish state. The analysis of the data was performed by clustering techniques for the grouping of the subjects (segmentation analysis using the CHAID algorithm). The results show clues to understand why university professors adopt or not this teaching modality, identifying profiles or traits that characterize each of the subgroups grouped in each of the adoption phases (taken as criterion variables), depending on a series of personal and professional characteristics (Sex, Age, Professional category, Area of knowledge, Teaching experience, Attitude toward B-Learning, Level of Self-efficacy), and contextual variables related to Training received on Blended Learning at the university. All of them consider as predictor variables. Indirectly, this knowledge about the phases of adoption can provide information on the stage of institutional diffusion of the B-Learning methodology in the whole of the Spanish university.

: Blended Learning; higher education; adoption phases; teacher innovation.

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