MOREIRA, Mafalda    FREITAS, Daiane Miranda de. Creativity as leverage for better sports management. []. , 9, 2, pp.17-25. ISSN 1645-0523.

The purpose of this study is to demonstrate that the creativity extends the specter of possible solutions for the questions in the daily activity of a Sporting Manager and the sporting organizations. Methodologically, the data had been collected of the bibliographical revision of the main authors on creativity and systemic thought. At a first moment, the treatment of the data was based on the relation of “5ª discipline” of Peter Senge with the principles, practical and the essence of each one of the five discipline in learning. After that, in the crossing of the five discipline with factors of incentive and barrier to the creativity inside of a systemic boarding and from concepts of the organizational creativity and the systemic thought. The result obtained showed us informations that will be able to subsidize the work of the Sporting Manager in the direction to promote his potential creative. It is verified, however, the existence of diverse barriers and incentives to the creativity, which must be prevented or be fomented, respectively, to get effectiveness in the management of the organization. The creativity acts as factor booster of the innovation in the Sporting Management, a time that diverse possible solutions for the questions of day-by-day of the Manager and the organizations appear, consisting a handspike for one better Management.

: creativity; sports management; systemic approach.

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