TRINDADE, Eneus    PEREZ, Clotilde. The multiple actors of contemporary advertising. []. , 8, 4, pp.25-36. ISSN 1645-4464.

The article aims to present some categories of people manifestations more recurrent in contemporary advertising discourse, presenting a typology to discuss cultural and mediatics aspects generated by advertising semantic and syntax discourses. We want to understand the formal discursive mechanisms of people inside speech advertising executive , considering this kind of text as plural object of media. This kind of comprehension is particular and important when we have a perception about the complexity of social relations with daily fragmentation by media. And we can understand the new means that speech advertising executive is prescribed to persuade receptors and consumers.

: Advertising Enunciation; Production of Meaning in Advertising; People; Character; Mascot; Multi-individuals.

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