VIEIRA, Marlene; MARQUES, Adilson    CORREIA, Eduardo. Internal communication of a service company. []. , 12, 3, pp.57-68. ISSN 1645-4464.

According with the theoretical specialists in the field of Organizational Communication internal communication ultimately affects the organizational performance. This study aimes to analyze, through a bibliographical revision and a case study realized in a shared services company, the internal communication and identify the need optimizations. The results obtained allowed a contribution to improvements in the practice of communication for this company: audience segmentation, promotion of internal communication and the readjustment of internal communication policy are just some suggestions for a better performance.

: Internal Communication; Communication or Information; Barriers of Communication; Communication Strategies.

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