NOGUEIRA, Elisa    MOTTA, Paulo Cesar. Running as a leisure experience for older people: A qualitative study in Rio de Janeiro. []. , 13, 3, pp.02-11. ISSN 1645-4464.

This paper analyzes the motivations and experiences of men and women over the age of 50 who participate in races like marathons. The aim is to describe these experiences in a way that can be used for designing product for leisure and tourism. The research follows the interpretive paradigm and adopts a qualitative method. The main instrument for data collection is the in-depth interview. The results underline two facts: the construction of an imagery of a runner that opens up opportunity for designing more robust services with aggregate values and a customization of leisure and tourism services. Finally, the authors present some managerial implications for the promotion of tourism consumption via marathons.

: Marathon; Tourism; Leisure; Experience.

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