FERASSO, Marcos    GIMENEZ, Fernando. Technological strategy to Brazilian biotechs: Managing business in risky and highly competitive sectors. []. , 14, 2, pp.28-37. ISSN 1645-4464.

This essay discusses the importance of technological strategies and how biotechs in Brazil need to make use of strategy and technology for the successful conduct of their business. Based on a recent overview of Brazilian biotechnology industry, we expose the weaknesses of biotechnology-based companies’ management, proposing at the end key issues for managing biotechs particularly with regard to coordination of internal resources of the firm and identifying potential markets for the product.

: Strategy; Technology; Biotechs.

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