Tékhne - Revista de Estudos Politécnicos
ISSN 1645-9911
PEREIRA, André; ARAUJO, Álvaro; VARAJAO, João MORGADO, Leonel. v-Inform - Sistema automático de informação dirigida para o Second Life®. []. , 9, pp.131-145. ISSN 1645-9911.
Second Life® is an excellent platform for presenting information and marketing applications, with a large user community, rendering it an enticing marketing channel. In this article, we present a system that allows information/advertising to be displayed to users of the Second Life® virtual world, in a direct and customized way, using a single platform to select the information/advertisement for each person: v-Inform. The system detects the presence of avatars nearby locations where information/advertisements are being displayed, and contacts decision blocks to determine which information/advertisement should be displayed. It allows integration of various decision systems, which may use historical data or some other method to decide which information should be displayed to users.
: Second Life; Second Life®; virtual environments; virtual worlds; targeted marketing; v-business.