BALDI, Vania. Beyond the algorithmic and automated society. Towards a critical reappropriation of digital culture. []. , 11, 3, pp.186lpage=198-. ISSN 1646-5954.

The article aims at analyzing the studies and speeches prevalent in the contemporary digital society. The goal is to respond to the propaganda of ideology 2.0, as well as some of the cultural and economic practices that fosters, promoting an analytical strategy to diagnose the workings and implications of devices and informational grammars and thus challenging the spread of a technocultural criticism against the governmentality of the most influential digital platforms. This is a crucial issue that has to do with the radical transformation of our everyday, scientific, economic and cognitive activities. The sociology should not let to software experts and entrepreneurs the management of contemporary socio-technical challenges. It is necessary to promote and connect permanently the “infodiversity”.

: Digital society; communication political economy; microphysics the informational power; algorithmic filters; datification.

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