COVAS, Maria. A dieta mediterrânica - a criação de uma cadeia de valor multifuncional: Para uma nova inteligência territorial no rural tradicional algarvio. Uma abordagem exploratória. []. , 7, pp.111-128. ISSN 2182-1267.  https://doi.org/10.17127/got/2015.7.005.

The information and knowledge society shows the way for a new value system, a system which can be named as the “Co society” where the collaborative and intelligent networks play an outstanding role. The Mediterranean Diet label, the world immaterial heritage, awarded by UNESCO, is an excellent opportunity to reopen the development process of the so called rural traditional societies. The label “immaterial heritage” reverses the order of the conventional value chain and places the “iconomy” at the heart of the local production system. The concept of multifunctional value chain is well suited for this fundamental shift and therefore the final discussion which opens the debate on this refreshed approach.

: “Co” society; intelligent and collaborative networks; Mediterranean Diet; iconomy; territorial networks; multifunctional value chain.

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