12 2La imagen del Camino de Santiago: Análisis de su representación promocional como producto turístico 
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Tourism & Management Studies

 ISSN 2182-8458

SILVEIRA-MARTINS, Elvis; ZONATTO, Vinícius Costa da Silva    MASCARENHAS, Luiz Eduardo. Tourism capacity as organizational performance assumption: A study in the hotel sector. []. , 12, 2, pp.47-56. ISSN 2182-8458.  https://doi.org/10.18089/tms.2016.12206.

The tourism capabilities seek better use of internal skills, overcoming environmental adversities and providing better results for the company, presenting itself as a part of dynamic capabilities, with strategic potential for decision-making. Thus, in order to verify its effect on strategic outcomes, the purpose of this research is to relate the tourism capabilities with organizational performance, in particular in the hospitality industry. Research was based in a sample of 65 hotels, and the processing of data was given by confirmatory factor analysis and structural equation modeling. The results showed that there is a positive and statistically significant relationship between the tourism capabilities and performance of surveyed hotels. In these cases, the tourism capabilities positively influence the performance of surveyed hotels. It is concluded that the tourist capacity is adequate to what is advocated by the seminal theory of dynamic capabilities, a source of attention of executives to improve the competitive advantage of their organizations.

: Tourism capabilities; dynamic capabilities; performance; hotels; competitive advantage.

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