NETO, Pedro Pereira    LAMY, Cláudia. Remix and participatory culture. []. , 13, 3, pp.52-70. ISSN 1646-5954.  https://doi.org/10.15847/obsOBS13320191304.

The use of language in a discourse constitutes a space for meaning negotiation and interrecognition, anchoring communication on the summoning of acquired, experienced and articulated knowledge according to the circumstances of a social situation, according to the recognition of shared symbolic heritage (Goffman, 1947). A critique of the use of citizen audiovisual discourses to affirm the narrative of the change in communication processes based on the role assigned to ICTs requires questioning the basis of a 'new' Remix culture, that is, the 'new' forms of communication (re)creation, consumption and interaction, as well as the concept of convergence and participatory collective intelligence processes as  spaces of discursive and performative practices with a deterministic emphasis on the instruments used, while reaffirming the primacy of interrecognition processes that make them possible. The objective of this work is to offer a set of theoretical reflections on the necessary pre-re-signification social anchoring, effectively updating the discursive (re)framing theme through the convening of theoretical-paradigmatic heritages and two examples where such anchorage is demonstrated from the application of methodological strategies that include film analysis and the masking method. The analysis of these examples allowed us to conclude from the decisive nature of the revaluation of the context, the profile of social actors and actresses involved, and the process of reception and (re) interpretation for resignification.

: remix; cultura participativa; autonomia; frame; significação.

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