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Media & Jornalismo
versão impressa ISSN 1645-5681versão On-line ISSN 2183-5462
Resumo
BOECHAT, Anna Carolina e BARRETO, Ana Margarida. A conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication. Media & Jornalismo [online]. 2018, vol.18, n.33, pp.25-41. ISSN 1645-5681.
Corporate Social Responsibility (CSR) has become increasingly important for organizations, consolidating itself as a preponderant factor in the level of Strategic Communication (SC) for the creation of greater competitiveness and value for different stakeholders. The purpose of this article is to provide a framework about this topic, outlining the origin and evolution of this inevitable theme of the 21st century, tracing some points where the proximity between CSR and SC is evidenced.
Palavras-chave : Corporate social responsibility; strategic communication; ethics; sustainability.