Resumo

CAMARGO, Juliana et al. Conversational systems: cultural aspects influence the UX evaluation of a conceptual voice assistant prototype. RISTI [online]. 2023, n.50, pp.118-135.  Epub 30-Jun-2023. ISSN 1646-9895.  https://doi.org/10.17013/risti.50.118-135.

This paper analyzes the experience of 100 individuals (50 Brazilians and 50 Portuguese) in the context of a conversational system with an automated voice assistant. The UX evaluation consisted of calculating descriptive statistics, analyzing the phrases spoken by users during the tests and applying the SUS scale. This methodological approach made it possible to verify that the conceptual prototype simulates a product with great potential for facilitating the daily lives of professionals working in beauty salons. However, there are features that need to be redesigned, such as the choice of button names and the accessibility of the tool. Another contribution is the confirmation that there are divergent opinions between the Brazilian and Portuguese sample populations, showing that the solution was better accepted by the Portuguese. This last issue is one of the most relevant aspects of this study's findings, as it could jeopardize the success of such an assistant.

Palavras-chave : conversational systems; chatbots; virtual assistants; artificial intelligence; accessibility; User Experience (UX).

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