Resumo

ABUIN-PENAS, Javier  e  FONTENLA-PEDREIRA, Julia. Fact-checking engagement. Analysis of the most viewed videos of Ibero-American fact-checkers on YouTube in 2021. JDMI [online]. 2022, vol.5, n.12, pp.72-93.  Epub 29-Jul-2022. ISSN 2184-3120.  https://doi.org/10.34624/jdmi.v5i12.28867.

In recent years, disinformation has been a challenge for society. Faced with this challenge, initiatives dedicated to data verification, or fact-checkers, have become an essential tool to certify the veracity of published content. To carry out their work, these organizations use social networks to disseminate their content. The objective of this research is to study the activity on YouTube of 11 Ibero-American fact-checkers linked to the International Fact-Checking Network (IFCN) who have an account on this platform during the year 2021. In this study, a quantitative content analysis is carried out with to determine the engagement of the videos that have captured the most attention from users based on the volume of views and interactions collected. The results show a great disparity in terms of viewing and engagement, which vary greatly depending on the country to which each verifier belongs.

Palavras-chave : Fact-checking; disinformation; video; YouTube; engagement.

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