«Anjos de todos nós?» os treinadores de futebol, a globalização e as políticas de celebridade

Stephen Wagg*

 

O presente artigo lança um olhar crítico sobre a figura do treinador de futebol enquanto celebridade global. Utilizando dois destacados treinadores contemporâneos — José Mourinho e Sven-Goran Eriksson — como estudos de caso, defende-se que, nos discursos dominantes do jogo, os treinadores de futebol são apresentados como o único meio de explicação dos resultados das partidas de futebol política e/ou comercialmente importantes. O autor defende ainda que a natureza socialmente construída do treino de futebol é intensificada pelo estatuto simultâneo do treinador como celebridade, sendo este definido, de modo crucial, não apenas pelos desempenhos da sua equipa, mas também por uma elite de gestores de opinião cuja função é promover ou destruir celebridades individuais, de acordo com as circunstâncias.

Palavras-chave: Futebol, treinadores de futebol

 

Sont-ils des anges?» Les entraîneurs de football, la mondialisation et les politiques de la célébrité

L’ article lance un regard sur la figure de l’entraîneur de football comme célébrité mondiale. Utilisant deux entraîneurs contemporains en vue — José Mourinho et Sven-Goran Eriksson — comme études de cas, l’auteur défend que, dans les discours dominants du jeu, les entraîneurs de football son présentés comme s’ils étaient le seul moyen susceptible d’expliquer les résultats des matchs de football politiquement et/ou commercialement importants. Les différents facteurs structurels qui affectent ces résultats continuent, en grande mesure, d’être ignorés. Une conclusion qui réitère les arguments déjà présentés par l’auteur dans d’autres études. Ce dernier défend encore que la nature socialement construite de l’entraînement du football est intensifiée par le statut d’entraîneur et de célébrité. Bien que les apparences semblent montrer que sa carrière et son statut d’expert sont définis par lui-même, l’entraîneur-célébrité est en réalité défini, d’une manière cruciale, non seulement par les performances de son équipe, mais aussi par une élite de faiseurs d’opinion qui ont pour fonction de promouvoir ou détruire des célébrités individuelles, selon les circonstances.

 

Angels of us all?» Football management, globalisation and the politics of celebrity

This article takes a critical look at the football manager as global celebrity. Using two eminent contemporary managers — Jose Mourinho and Sven-Goran Eriksson — as case studies, it argues that football managers in the dominant discourses of the game remain the sole means of explaining the outcome of politically and/or commercially important football matches. The structural factors that affect these outcomes are largely denied. This builds on and reiterates arguments previously presented by the author. He further argues that the socially constructed nature of football management is enhanced by the manager’s simultaneous status as celebrity. While appearing to define his own career and expertise, the manager-celebrity is nevertheless crucially defined not only by the performances of his team but also by the impression management elites whose is to promote or to undermine individual celebrities, according to circumstance.

 

Texto completo disponível apenas em PDF.

Full text only available in PDF format.

 

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* Roehampton University (Londres).