A vida sexual dos anúncios pessoais: Uma revisão da literatura

Nuno Nodin (*)

RESUMO

O presente artigo efectua uma revisão da investigação científica que recorre aos anúncios pessoais publicados na comunicação social, na Internet e noutros meios de comunicação como fonte de material de análise. Os estudos revistos podem ser divididos de forma não discreta em três categorias: (1) a análise dos padrões de corte entre homens e mulheres, (2) a análise dos padrões de género e sexualidade cruzados com a orientação sexual e (3) a análise de indicadores de risco e de comportamentos protectores em relação ao VIH, em particular na população homossexual masculina. São ainda discutidas as vantagens e desvantagens de utilizar anúncios pessoais em investigação científica e o impacto da popularidade da Internet sobre este fenómeno.

Palavras-chave: Anúncios, género, sexualidade, Internet, homossexualidade

 

ABSTRACT

The current review covers the scientific literature that uses personal advertisements published in the press, on the internet and in other media as a source of data. The reviewed studies can be separated into three non-discreet categories: (1) the analysis of courtship patters in men and women, (2) the analysis of gender and sexuality patterns in their relation with sexual orientation, and (3) the analysis of HIV sexual risk and protective behaviours, in particular among gay men. Advantages and limitations of the use of personal ads within the context of scientific research are discussed, as well as the impact of increased popularity of the Internet upon this phenomenon.

Key words: Personal advertisements, gender, sexuality, Internet, homosexuality

 

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(*) Doutorando em Psicologia Clínica ISPA/UN. Bolsa FCT SFRH/BD/17396/2004. E-mail: nunonodin@netcabo.pt