Resumen

LISI, Marco. Ao serviço do líder: as campanhas eleitorais do Partido Socialista. Anál. Social [online]. 2008, n.188, pp.505-529. ISSN 0003-2573.

This article analyses the development of the Socialist Party's election campaigns between 1976 and 2005, revealing their main organizational characteristics both nationally and locally. The conclusions demonstrate that outside experts were important and that there was increasing centralization, both of which contribute to the increased autonomy of the socialist leader.

Palabras clave : Socialist Party; election campaigns; elections; political communication.

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