Resumo

ALMEIDA, Giovana Goretti F. de  e  REZENDE, Denis Alcides. Territorial brand and strategic digital city: the city of Porto, Portugal. Anál. Social [online]. 2021, n.239, pp.284-306.  Epub 30-Jun-2021. ISSN 0003-2573.  https://doi.org/10.31447/as00032573.2021239.04.

The social actors’ worldviews are made possible through instruments that allow discursive fluidity. The objective is to analyze the territorial brand and the sub-projects (components) of a strategic digital city as strategic contemporary urban resources. The research methodology emphasizes a case study in Porto, Portugal, through a research protocol that investigates 15 variables. The results achieved reveal the research variable presence, strategy, in the territorial brand and in the strategic digital city subprojects. The conclusion reiterates that both constructs can be taken as contemporary urban instruments, exposing the interests and social actors’ articulations at multiple scales and dimensions.

Palavras-chave : branding; territorial brand; territoriality; strategic digital city.

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