Abstract

HOTTOLA, Petri. Perceptions of the United States and the Americans: The collage approach. Finisterra [online]. 2012, n.93, pp.49-63. ISSN 0430-5027.

National and regional stereotypes are difficult to study in a practical manner. The Collage method, an experimental method for descriptive research material analysis, was designed to that end. It was first tested in a seven-nation survey of college and university students, on the sociotype of the United States and its typical inhabitants. Among the samples the one collected in Spain (Pais Vasco) was more critical and sometimes more realistic in its perceptions than the rest. The criticism focused on the US way of life and especially on the nation's role in world politics. The positive aspects of the love-hate relationship with the USA were mostly projected on the typically American female, whereas the male represented the majority of negative connotations. For the students, the typical USA was located on the West Coast, in California. The perceptions were clearly influenced by US media entertainment, in addition to more factual news media information

Keywords : Collage method; regional image; stereotype; ethnicity; the media; USA; Spain.

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