Abstract

ZAI, Clotilde  and  SAHR, Cicilian Luiza Löwen. Touristic route as a tool for territorial development: the ‘Verde Que te quero Verde’ route in Campo Magro/Paraná (Brasil). Finisterra [online]. 2019, n.110, pp.135-154. ISSN 0430-5027.  https://doi.org/10.18055/Finis13421.

Tourism has contributed to develop the rural surroundings of the Curitiba urban nucleus, a region of great urban concentration which is localized in the East of the Paraná State, Brazil. Touristic Routes are the tools to foment such a development. In this context, the articulation between touristic route planning and territorial development will be analyzed from a perspective of self-constituted systems of self-government, the route associations. Empirical evidence will be drawn from the ‘Verde Que te Quero Verde’ Route in the Campo Magro Municipality (Paraná, Brazil). The approach is qualitative and based on in-depth interviews and local observations. Thus, the investigation refers to the natural and cultural potential, the transformations that have affected the local productive system, the process of route planning, the relations between the route and the Urban Nucleus of Curitiba, as well as the positive and negative impact of tourism activities. The autonomy of local entrepreneurs to manage the route, together with an intense movement of tourists and visitors, has brought a new dynamic to the rural zone of Campo Magro, thus guaranteeing better quality and living conditions for the population that also has persisted in its rural area. Therefore, it can be concluded that the route in study can be evaluated as a successful example of territorial development.

Keywords : Touristic route planning; territorial development; Campo Magro; Paraná; Brazil.

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