Abstract

SALVADOR, Jukisia  and  LUCAS, Maria Raquel. Market Study of Organic Coffee of Sao Tome and Principe. Rev. de Ciências Agrárias [online]. 2020, vol.43, n.spe1, pp.31-40.  Epub Dec 01, 2020. ISSN 0871-018X.  https://doi.org/10.19084/rca.19064.

The Monte Café region, once a prominent place in coffee production, declined with the country's independence in 1975. As a result of the structuring and grouping of 6 smallholder associations, CECAFEB (Organic Coffee Export Cooperative) was created in order to relaunch 510 organic coffee-growing farmers. Despite the strategy of financial self-sufficiency and the commitment to high value-added products, CECAFEB faces problems of low volume production and difficulties in supply and market knowledge. This study aims to make a market study of organic coffee, including its selling and non-selling establishments, in Sao Tome and Principe (STP). The adopted methodology, of mixed nature (qualitative and quantitative), was developed in two stages: The first being exploratory research and the second a conclusive-descriptive research (based on observation and data collection by interview and the survey method, through a structured questionnaire built for the purpose, applied to the universe of current and potential customers of the STP cooperative). The results allowed to identify the knowledge and criteria for choosing coffee suppliers, the consumption moments, forms and demand characteristics, the factors that influence coffee purchase and, the typologies of current and potential customer, revealed a lack of knowledge of organic coffee, the brand and CECAFEB. The certification as organic is a valued attribute in purchase and consumption

Keywords : Market Study; Organic coffee; CECAFEB; Sao Tome and Principe.

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