Abstract

CRUZ, Sofia Alexandra. What do managers do?: Managing shopping centres. Sociologia, Problemas e Práticas [online]. 2014, n.75, pp.39-61. ISSN 0873-6529.  https://doi.org/10.7458/SPP2014753575.

Scientists have spent a lot of time looking at professional managerial activities. However, so far not much is known about its nature in specific organisational contexts. This article offers an analysis of the activity of managing shopping centres. The author uses semi-directed interviews of managers to argue that their work is configured in a process and as a product of interaction with the mall’s organisational culture. The latter is said to mobilise managers by instilling a spirit of adherence in action, which they in turn spread to the other organisational actors in such a way as to achieve the desired commercial and financial results.

Keywords : managers; the activity of work; shopping centres.

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