Resumo

SILVA, Marcella Carvalho de Araujo. Ethnographic notes about entrepreneurship in favelas in Rio de Janeiro. Etnográfica [online]. 2017, vol.21, n.3, pp.585-598. ISSN 0873-6561.

This paper gives an ethnographic account of the social construction of entrepreneurship in Rio de Janeiro’s favelas and the related adjustments of grassroots groups to this economic ideology. The paper has two goals. First, it analyzes the work of mediation done by project managers with beneficiaries of productive inclusion programs. Secondly, it explores the exercise of imagination carried out by community leaders, for whom entrepreneurship programs have opened avenue for public-private financing. The paper argues that both activities should be rendered as “works of translation” - the former concerning filing formalization reports of small businesses, the latter striving to strengthen grassroots association. Such ethnographic account aims to unveil the social mechanisms manufacturing the “successfulness” of local development programs.

Palavras-chave : entrepreneurship; productive inclusion; work and income; favelas; informality; political mediation.

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