Abstract

LIMA, Letícia Salem Herrmann. Feminisms inhabit hyphenated spaces: location and intersectionality of feminist knowledge The role of the consumption in constitution of habitat women's imaginary featured in the movie «Confessions of a Shopaholic». Ex aequo [online]. 2010, n.22, pp.41-57. ISSN 0874-5560.

The aim of this paper is to highlight the role of imagination and consumption in the universe and the humanization of incorporation granted to female mannequins and clothing products driven by big brands. It was noted the building's character Rebecca in the movie «Confessions of a Shopaholic», its relevance in the context and factors surrounding its habitat. We opted for the approach to fashion and use of windows and mirrors analogy to consumption, fantasy and need for acceptance that some female consumer relations in the film. Main theories as a basis we used the works of Jean Baudrillard, Gilles Lipovetsky and Zygmunt Bauman that address consumer relations, Guy Debord on the media spectacle, Juremir Machado on the human imagination and Michael Maffesoli researcher of social groups.

Keywords : Imaginary; consumption; habitat; fashion.

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