Abstract

SERRA, Fernando. The pillars of strategy: the case study of 5 leading companies. Rev. Portuguesa e Brasileira de Gestão [online]. 2007, vol.6, n.2, pp.70-81. ISSN 1645-4464.

The development of strategy studies along the late 50 years attempted to guide the organizational search for competitive advantage. Several authors defined taxonomies for strategy schools of thought after Mintzberg critics to the classical use of strategic planning in the 1970’s. From their work, generally speaking, emerge the evolutionary and complementary character of the schools of thought, or the integration of their concepts. This work presents new dimensions named the four pillars of strategy: leader and executive team; strategic focus; bet (risk-taking); and resources support. These dimensions or elements were identified from classical case studies originated from literature. They were considered complementary and interdependent elements that sustain the success of an organization.

Keywords : Strategy; Strategy Dimensions; Competitive Advantage.

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