Abstract

MARTINS, Pérsio; BOAVENTURA, João; COSTA, Benny  and  DONAIRE, Denis. Study of trends and uncertainties of the freight highway transportation industry in Brazil using stakeholder analysis. Rev. Portuguesa e Brasileira de Gestão [online]. 2009, vol.8, n.1, pp.51-62. ISSN 1645-4464.

The objective of this study is to present a panorama of the freight highway transportation industry in Brazil that shows how the different agents of this sector are engaged. The focus of this analysis is transportation companies. The transportation infrastructure of a Nation is a vital element in terms of its developments, and in the Brazilian case the freight highway transportation is one of the most relevant transport modes. The method employed in the study was the stakeholder analysis and the data collection was mostly through in-depth structured interviews with experts of the different agents involved in the transportation industry belonging to different stakeholder groups. The founding showed that the stakeholder analysis is an operational method for this kind of study. Regarding to the industry, the research revealed the main stakeholders are the Government, the logistic operators, the customers, and the industry associations. The more relevant uncertainties of the industry regards to the Government policies, the customers actions and the logistics operators strategy.

Keywords : Stakeholders Analysis; Strategy; Trends; Freight Highway Transportation.

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