Abstract

OLIVEIRA, Oderlene  and  FORTE, Sérgio. Brazilian banking industry: constructing prospective scenes and identifying the strategies of most likely use. Rev. Portuguesa e Brasileira de Gestão [online]. 2009, vol.8, n.2, pp.64-77. ISSN 1645-4464.

The purpose of this research is to identify to which the strategies of most likely use for the banks of the prospective scenes elaborated for the period from 2008 to 2012. Questionnaires with 20 specialists of the banking industry and with 154 directors of multiple and commercial banks had been applied. For the analysis of the data it was used the MICMAC tool and the technique of Clusters Analysis. The results had disclosed that, of twelve considered strategies, eight of them had shown of most likely use in face to each one of the elaborated prospective scenes, being that seven of them had been pointed in the two scenes. The strategy “changes in the capitation of resources, prioritizing the capitation of long stated period, the emission of papers in the external market and the increase of capitation in international markets» was only pointed out in the scene A, while the strategy «merger and acquisitions processes (F&A)” was only pointed in scene B.

Keywords : Brazilian Banking Industry; Strategies; Prospective Scenes; MICMAC; Clusters Analysis.

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