Resumo

FREITAS, André  e  MORAIS, Alline. Hotels evaluation considering the information available on homepages. Rev. Portuguesa e Brasileira de Gestão [online]. 2010, vol.9, n.3, pp.20-37. ISSN 1645-4464.

In recent years, tourist activities have performed an expressive expansion, which has favored several organizations, such as travel agencies, transportation companies, restaurants and, especially, hotels. On this last issue, the choice of a hotel through the search for information in hotels’ homepages has been a practice more and more done by probable guests. In order to contribute to this issue, this article proposes an approach supported on the use of elementary multicriteria decision methods for evaluating and ordering hotels concerning the guest points of view about the information existent in the hotels’ homepages. The proposed approach by conducting a study was used to evaluate and to rank some inns in Rio das Ostras municipality/Brazil. Additionally, t he weaknesses/potentialities which must be a priority in order to improve the inn’s quality were identified and important conclusions for management are referred.

Palavras-chave : Hotel; Guesthouse; Internet; Hotel Rating; Multicriteria Decision.

        · resumo em Português | Espanhol     · texto em Português     · Português ( pdf )