Resumen

VIEIRA, Marlene; MARQUES, Adilson  y  CORREIA, Eduardo. Internal communication of a service company. Rev. Portuguesa e Brasileira de Gestão [online]. 2013, vol.12, n.3, pp.57-68. ISSN 1645-4464.

According with the theoretical specialists in the field of Organizational Communication internal communication ultimately affects the organizational performance. This study aimes to analyze, through a bibliographical revision and a case study realized in a shared services company, the internal communication and identify the need optimizations. The results obtained allowed a contribution to improvements in the practice of communication for this company: audience segmentation, promotion of internal communication and the readjustment of internal communication policy are just some suggestions for a better performance.

Palabras clave : Internal Communication; Communication or Information; Barriers of Communication; Communication Strategies.

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