Abstract

FERASSO, Marcos  and  GIMENEZ, Fernando. Technological strategy to Brazilian biotechs: Managing business in risky and highly competitive sectors. Rev. Portuguesa e Brasileira de Gestão [online]. 2015, vol.14, n.2, pp.28-37. ISSN 1645-4464.

This essay discusses the importance of technological strategies and how biotechs in Brazil need to make use of strategy and technology for the successful conduct of their business. Based on a recent overview of Brazilian biotechnology industry, we expose the weaknesses of biotechnology-based companies’ management, proposing at the end key issues for managing biotechs particularly with regard to coordination of internal resources of the firm and identifying potential markets for the product.

Keywords : Strategy; Technology; Biotechs.

        · abstract in Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )