Resumen

COSTA, Renato Lopes da  y  ANTONIO, Nélson. The global map of management: Contributions to a reflection based on the German and Norwegian models. RGPLP [online]. 2017, vol.16, n.1, pp.65-81. ISSN 1645-4464.

The globalization of corporate markets requires a rethinking of existing management theories, requiring more than ever a global mental map open to cultural diversity. Studying the management models and their interactions in the organizational culture domains and its consequences on the effectiveness of organizations is today more than ever relevant in order to be able to follow new developments related to the learning, competence and knowledge phenomena, and not just practical and technical knowledge, but a sharply diversified knowledge about all the other cultures and markets that constitute us. This article is of a theoretical nature and aims to expose a line of thought based on the cultural form of doing management and thinking strategy, from the study of the Bundesland hybrid model and the Scandinavian social model.

Palabras clave : Globalization; Global Map; Management; Culture.

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