Servicios Personalizados
Revista
Articulo
Indicadores
- Citado por SciELO
- Accesos
Links relacionados
- Similares en SciELO
Compartir
Revista de Gestão dos Países de Língua Portuguesa
versión impresa ISSN 1645-4464
Resumen
SANTOS, Carlos Oliveira. The British national policy on social marketing revisited. RGPLP [online]. 2017, vol.16, n.3, pp.73-91. ISSN 1645-4464.
In 2004, the UK Government decided on a vast and systematic national policy on social marketing to focus on public health, which has been implemented as a new and very significant benchmark in this field. Following the author's studies on this theme, based on a cognitive approach, this article focuses on the evolution and transformation of that policy, reinforcing the basis of a model for a national social marketing policy, as a contribution to the design and development of policies in other situations and countries, based on appropriate adaptation and implementation processes.
Palabras clave : Social Marketing; Public Policy; Political Processes; Cognitive Approaches.