Resumen

PEREIRA, André; ARAUJO, Álvaro; VARAJAO, João  y  MORGADO, Leonel. v-Inform - Sistema automático de informação dirigida para o Second Life®. Tékhne [online]. 2008, n.9, pp.131-145. ISSN 1645-9911.

Second Life® is an excellent platform for presenting information and marketing applications, with a large user community, rendering it an enticing marketing channel. In this article, we present a system that allows information/advertising to be displayed to users of the Second Life® virtual world, in a direct and customized way, using a single platform to select the information/advertisement for each person: v-Inform. The system detects the presence of avatars nearby locations where information/advertisements are being displayed, and contacts decision blocks to determine which information/advertisement should be displayed. It allows integration of various decision systems, which may use historical data or some other method to decide which information should be displayed to users.

Palabras clave : Second Life; Second Life®; virtual environments; virtual worlds; targeted marketing; v-business.

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