Abstract

MENESES, João Paulo. Os jovens e a rádio (em Portugal): Uma geração perdida?. OBS* [online]. 2011, vol.5, n.2, pp.53-78. ISSN 1646-5954.

In the United States, radio erosion in younger audiences is already measured, but this research is still to be done in Portugal. In this paper we intend to show, by official data, that this erosion is also observed, linking it with the digital reality. In other words, if it is true that the crisis of the radio started before the arrival of the Internet, it is also true that this digitalization is leading to a divorce between youth and radio.

Keywords : Radio; Music; Internet; Youth; Audiences.

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